HUG


is a life & style spectacle company.
We redefine what is really valuable and desirable today.

Our aesthetics reflect the quest for a balance of a fulfilled and yet responsible way of life.

German craftsmanship and our experience of more than 20 years in the niche eyewear design create that sweet spot, where our passion for quality, beautiful details and a sense for reduction become one

A new meaning for luxury eyewear


Authorized Dealer